Business Studies (Marketing)
Overview
Job Growth
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Duration
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Avg. Salary
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Career Paths
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Program Description
Business Studies (Marketing) introduces you to how businesses attract customers, sell products, and grow sustainably. You will study marketing principles, consumer behaviour, basic accounting, business management, entrepreneurship, and business communication. Lessons include practical tasks like creating marketing plans, pricing strategies, and simple market research. Graduates can pursue roles as business managers, marketing specialists, human resources officers, financial analysts, or start their own businesses. This program builds practical skills useful for working in banks, retail, digital agencies, or running a small enterprise. If you enjoy solving problems, working with people, and creating ideas that sell, this program will prepare you for many career paths in Ghana and beyond.
Aims & Objectives
Develop practical marketing plans and promotional campaigns and present them clearly
Master basic financial planning and budgeting for small businesses using worksheets
Understand consumer behaviour and conduct simple market research with measurable results
Create business reports and presentations using Excel and PowerPoint to support decision making
Why Choose This Program?
Strong Career Demand
Marketing and business skills are needed across sectors, offering roles in retail, banking, NGOs, and digital agencies.
Practical, Hands-On Learning
You will work on real projects, market plans, and simulations that prepare you for work or starting a business.
Pathway to Entrepreneurship
Skills in promotion, pricing, and budgeting help you launch and grow your own enterprise with low start-up barriers.
Access to Industry Tools and Internships
Many schools link with local businesses for attachments, and the program teaches tools used by employers.
Skills & Tools
Skills You'll Develop
Use spreadsheets to record sales, create budgets, analyse data sets, and build basic financial models.
Learn basic use of Google Analytics, social media management, and online ad concepts to reach customers.
Create clear reports and slide decks using Word and PowerPoint to communicate plans and results to stakeholders.
Design simple surveys, collect feedback, and interpret results to inform marketing decisions.
Tools & Resources
Microsoft Office Suite (Excel, PowerPoint, Word)
Google Analytics and Google Workspace
Canva or similar graphic design tool
Challenges & Tips
Challenges
Difficulty with quantitative topics like budgeting and data analysis
Tips & Advice
Practice Excel exercises, use step by step tutorials, and form study groups to work through examples together.
Video Guide
Frequently Asked Questions
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