Entrepreneurship and Business Innovation

Entrepreneurship and Business Innovation

entrepreneurshipmanagementmarketingfinancebusiness analytics

Overview

Job Growth

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since last year

Duration

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Avg. Salary

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since last year

Career Paths

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new jobs available

Program Description

Entrepreneurship and Business Innovation teaches how businesses are created, managed, and grown. You will study leadership, marketing, finance, operations, business analytics, project management, and basic business law. The program mixes classroom theory with practical projects, like writing business plans, market research, and small enterprise experiments. Graduates can work as business managers, marketing specialists, human resources officers, financial analysts, or start their own businesses. This program helps you build practical skills you can use in Ghana's growing market, and gives you the confidence to solve problems, lead teams, and turn ideas into real ventures.

Aims & Objectives

1

Develop a complete business plan using market research and basic financial projections.

2

Master fundamental financial planning and budgeting techniques for small enterprises.

3

Understand core marketing strategies and create a simple digital marketing campaign.

4

Create and lead a team project that launches a minimum viable product or service.

5

Apply basic business analytics to interpret data and support decision making.

Why Choose This Program?

High practical value

Coursework focuses on real projects and skills you can use immediately, like writing business plans and running small ventures.

Strong career flexibility

Prepares you for jobs in management, marketing, finance, HR, or for starting your own business in Ghana or beyond.

Industry connections and internships

Many programs link students with local businesses, incubators, and community projects for hands-on experience.

Future-ready skills

Teaches digital marketing, basic analytics, and project management that are in demand across sectors.

Skills & Tools

Skills You'll Develop

Use spreadsheets for budgeting, forecasting, and simple data analysis to support business decisions.

Collect and interpret sales, customer, and market data to identify trends and measure performance.

Plan and run basic campaigns using social media, email, and analytics tools to reach customers and measure results.

Prepare simple financial statements, maintain records, and create cash flow and budget plans for small businesses.

Tools & Resources

Microsoft Office (Excel, Word, PowerPoint)

Google Workspace

Canva for basic marketing design

Challenges & Tips

Challenges

  • Balancing theory and practical work

Tips & Advice

  • Schedule time for both class study and project practice, and form study groups to share tasks.

Video Guide

Frequently Asked Questions

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