Marketing and Communication Studies
Overview
Job Growth
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Duration
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Avg. Salary
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Career Paths
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Program Description
Marketing and Communication Studies teaches you how businesses attract and keep customers, share clear messages, and grow sales. You will study marketing principles, consumer behaviour, advertising, public relations, business management, basic finance, and digital marketing. The program builds skills in planning campaigns, using data to make decisions, and presenting ideas. Graduates can work as marketing specialists, business managers, human resources officers, financial analysts, or start their own businesses. This course is practical and creative, and it prepares you for jobs in Ghanaian companies, shops, banks, NGOs, and online enterprises. If you enjoy communicating, leading, and solving problems, this program will open many opportunities.
Aims & Objectives
Develop and present at least two integrated marketing plans that target specific customer groups.
Master core Microsoft Office skills, including Excel for budgeting and reporting, to produce accurate business documents.
Understand consumer behaviour and use basic data interpretation to evaluate campaign performance.
Create and pitch a small business or social enterprise idea, demonstrating planning, budgeting, and communication skills.
Why Choose This Program?
Strong job prospects
Marketing and communication skills are in demand across companies, banks, NGOs, and government agencies in Ghana.
Practical, hands-on learning
You will work on real campaigns, presentations, and business plans that prepare you for work or self-employment.
Digital and data skills
Training includes digital marketing and basic business analytics, skills needed for modern workplaces and online businesses.
Pathway to entrepreneurship
The program helps you develop, test, and pitch business ideas, linking you to internships and local enterprise support where available.
Skills & Tools
Skills You'll Develop
Use spreadsheets for budgeting, sales tracking, simple forecasting, and creating charts for reports.
Apply social media, email, and content tools to run campaigns, measure engagement, and reach customers online.
Analyze basic sales and customer data to make decisions, calculate metrics, and evaluate campaign success.
Create effective PowerPoint presentations, promotional materials, and business reports for stakeholders.
Tools & Resources
Microsoft Office Suite (Excel, PowerPoint, Word)
Google Analytics or basic analytics tools
Social media management tools (eg, Hootsuite, Buffer)
Challenges & Tips
Challenges
Difficulty understanding numbers and finance concepts.
Applying theory to real campaigns.
Tips & Advice
Start with basic Excel tutorials, ask teachers for practical examples, and practice with simple budgets.
Join group projects, volunteer for school events, and test ideas with small local businesses or classmates.
Video Guide
Frequently Asked Questions
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