Tourism
Overview
Job Growth
N/A
Duration
N/A
Avg. Salary
N/A
Career Paths
N/A
Program Description
Tourism studies culture, travel and hospitality. You will learn about Ghanaian and global cultural heritage, tour planning, customer service, event coordination, basic marketing and travel communication. Main subjects include cultural studies, geography, history, hospitality management and tourism marketing. The program builds practical skills for careers such as tour guide, travel consultant, museum or heritage site assistant, events coordinator, and roles in hotels and visitor services. Through field visits and project work you will gain hands-on experience in guiding, itinerary design and promoting destinations. This program is ideal if you enjoy meeting people, learning about culture, and creating memorable experiences for visitors, and it opens pathways to jobs and further study in tourism and hospitality.
Aims & Objectives
Develop practical tour guiding and public speaking skills by planning and leading at least one supervised site visit.
Master customer service and hospitality basics by completing role-play assessments and customer care exercises.
Understand cultural heritage, history and conservation principles through project research on a Ghanaian site.
Create marketing materials and digital content, including at least two sample itineraries and promotional pieces.
Conduct research and basic analysis of tourism impacts and visitor needs using surveys or simple case studies.
Why Choose This Program?
Hands-on learning
Field visits, guided-practice and project work help you gain real experience that employers value.
Growing local opportunities
Ghana's tourism and hospitality sectors are expanding, creating demand for trained guides, events staff and visitor services.
Transferable skills
You build communication, customer service and digital promotion skills useful across many jobs.
Internships and industry links
Programs often connect students with hotels, museums and tour operators for placements and mentorship.
Skills & Tools
Skills You'll Develop
Create safe, timed and budgeted itineraries using maps and local knowledge for different visitor types.
Produce promotional images, flyers and social posts using tools such as Adobe Photoshop and InDesign to attract visitors.
Use surveys, basic data analysis and field observation to assess visitor needs and tourism impacts.
Use online maps and basic reservation platforms to plan routes, schedules and manage bookings.
Tools & Resources
Adobe Photoshop or InDesign
Microsoft Office or Google Workspace
Google Maps and trip planning apps
Challenges & Tips
Challenges
Limited practical components in some classrooms
Tips & Advice
Seek extra field visits, volunteer with local sites, and ask teachers for hands-on projects.
Video Guide
Frequently Asked Questions
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Real industry professionals
Small groups (10-15 students)
Starting at GH₵ 15 per session